The Recipe Behind the 'Spontaneous' Viral Video

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LOS ANGELES Josh Warner, 48, is president of The Feed Company in Los Angeles, which he founded late last year.

The company has seeded viral (he prefers “social”) video hits such as Ray-Ban’s “Catch” from Omnicom’s Cutwater (in which sunglasses are tossed at a man who catches them on his face, despite the increasingly unlikely scenarios) and General Motors’ “Robot” from Interpublic Group’s Deutsch/LA.

He was previously vp of marketing at Nine Systems, San Diego, a content-delivery network and reporting tools provider, and he started his career as an account executive at DDB Needham in New York.

He





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