'Real People, Stories' Of The Salvation Army

In a public service campaign breaking this month, Lewis Advertising’s Nashville, Tenn., office strives to change attitudes not only about the people served by The Salvation Army of Middle Tennessee, but the organization itself.
Six 30-second television commercials, themed “They say/I say,” focus on little-known services offered by The Salvation Army. One spot features African American teenagers talking about others’ perceptions of their culture. “They say we’re in gangs . . . They say we don’t care about school or anything,” one young man says, adding, “I say we just need a chance.”