Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
On the day that Cal Ripken is forced by injury or some other happenstance to miss the first game of his 16-year Major League Baseball career, Fram oil filters is ready to roll an alternative spot to one now on air starring the Orioles third baseman.
In the current spot, the ‘Iron Man’ is cruising to a game in a ’59 Cadillac while confessing his worst nightmare. In it, his car sputters and breaks down. A play-by-play announcer on the car radio reports an unknown player named Bigelow takes Ripken’s place in the lineup.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in