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Agency of the Year
Dieste Harmel & Partners
Creating a Buzz
Keating Hypes Hornets in New Orleans
The group wooing the NBA’s Charlotte team to the Big Easy has awarded a 60-day ticket sales project to Keating Magee. If the effort is successful, the league may permit the franchise to relocate. The New Orleans shop would then be in line for the entire account.
Press Agents
The Martin Agency uses outside creative talent in its new print ads for the Newspaper Association of America. Lee Clow of TBWA, WestWayne’s Luke Sullivan and Neil French of Ogilvy & Mather are among the contributors to the ‘ow to write a newspaper ad’ eries.
Car Dealer’s Choice
Sewell Automotive Cos. has contacted 10 shops about its $5-10 million account. Primary duties will involve the client’s Cadillac dealerships at 17 locations in New Orleans, Dallas, San Antonio and Forth Worth, Texas. Sewell has not had a formal agency relationship in nearly three years.
Final Road Test
Four finalists in the review for GoRVing’s $40 million account have been instructed to prepare detailed creative and media plans. Eisner is defending against The Martin Agency, The Richards Group and WestWayne. A decision is expected in early March.
Snyder Exits DDB
Danny Snyder has left his executive position at DDB Direct in Dallas. Snyder has joined Bennett Kuhn Varner, a direct response specialist in Atlanta, as chief creative officer.
Blockbuster
It’s a Super Bowl debut for H&R Block as well as its agency, Campbell Mithun. For a darkly humorous twist on the client’s current campaign, CM turned to fellow Minnesotans Joel and Ethan Coen. Aaron Baar reports. Barbara Lippert endorses the coolest candidate among Levi’s three Bowl contenders up for vote on the Web.
