Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
That’s a Stretch
By Sandra Dolbow
DuPont Lycra. Stainmaster. Dacron. Teflon. CoolMax. They’ve got a strong technical heritage-but limited street appeal- and want to broaden awareness with a plan that favors partner ties and buzz-building over outright spending for ads.
Exclusives
Hoop Dreams
Reebok and the NBA bow an apparel line, while Cingular Wireless, Minute Maid, Holiday Inn and Kraft line up for the NCAA basketball tournament as March Madness hits.
Projecting Interest
FleetBoston breaks an estimated $15M campaign touting easier ATM use, small business advisors.
Busch
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in