Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Toy Titans
They’re looking for exclusives, smart marketing ideas and money up front. As toymakers and inventors unveil their magical playthings this week, the biggest question remains: Will retailers bite?
Exclusives
To Diet For
PepsiCo will roll out its first major push since 1998 behind Diet Pepsi with a packaging revamp, new TV ads during the Academy Awards telecast.
French’s Revolution
Reckitt Benckiser’s French’s Mustard gets a $20M overhaul as RB seeks to build a portfolio around its best-known food brand.
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