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Making Movies
ESPN’s Mark Shapiro hopes original sports-themed movies will help grow his network’s brand with both sports fans and new viewers. By Megan Larson
Upfront Dancing Begins
Network sales execs already floating 2 to 5 percent CPM increases
Magazines
WorldCom Hangs Up
Publishers set to lose consumer and B2B ads
Research
Nielsen Delays
’02 Weighting Clients are too close to upfront to participate
TV Programming
Embassy has Buyers Baffled
Fox morphs midseason drama post Sept. 11
Market Indicators
National TV: Busy
With first-quarter scatter sold out and second quarter tightening, network sales executives foresee positive CPMs for May upfront marketplace.
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