Raleigh Little Theater Flyers Play for Big Laughs

All the Surrounding Streets Are a Stage for West & Vaughan Print
ATLANTA – A new direct mail and print handout advertising campaign for the Raleigh (N.C.) Little Theater challenges the sophistication and cultural literacy of North Carolinians with a series of satiric “polls.”
Three faux tests and their equally fake results were created by West & Vaughan of Raleigh. The work tests in-state residents’ “overall cracker-ism” and proves that “even if you watch Shakespeare every night, you could still use a trip to the theater,” said agency creative director Robert Shaw West.
One poll cites alleged responses to a series of simple words or phrases related to the arts.