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DALLAS RadioShack has confirmed four finalists in the review for creative chores on its $250 million advertising account.
In the hunt are: Omnicom Group’s TBWA\Chiat\Day in Playa del Rey, Calif.; Havas’ Arnold in Boston; and two Interpublic Group shops: Carmichael Lynch of Minneapolis and Deutsch/LA in Marina del Rey, Calif.
RadioShack, which produces most of its advertising via its in-house Circle R agency, last month launched its first search for an outside ad agency since 1998.
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