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NEW YORK In a $5 million campaign designed to capture a young male audience, LifeStyles is marketing its condoms by tying the contraceptive products to users’ personalities.
The repositioning targets 18 – 24-year-old males with a series of out-of-home and online ads that launch this week. The creative, per Boston-based AMP Agency, an arm of Alloy Media + Marketing, New York, features provocative shots of young women pegged to the question: “What’s your LifeStyle?”
Some of the work is risque.
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