RACING WITH THE WINDED | Adweek RACING WITH THE WINDED | Adweek
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RACING WITH THE WINDED

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Wiener dogs and funny fictional street signs take center stage in a pair of Southern California print and outdoor campaigns.
DGWB, Irvine, Calif., has created a humorous outdoor effort for fast-food-chain client Wienerschnitzel's sponsorship of the June
12 Wiener Nationals dachshund races at Los Alamitos Race Course. Among the gems: "Still the only sport where ear biting is fair play" and "Why do they train so hard? Two words: Sydney 2000." Each ad features a cute-looking doggie in racing gear.
Said Dave Swartz, shop associate creative director and copywriter for the Wiener Nationals ads: "For the people who race wiener dogs, it's not just fun and games. They treat this like a serious sport. It's that sense of athletic heroism that inspired the new campaign."
Meanwhile, Rubin Postaer and Associates, Santa Monica, Calif., has billboards in Los Angeles for the L.A. Marathon, which is sponsored by RPA client Honda, and the Acura L.A. Bike Tour, sponsored by the Honda division. Both races take place March 5. The ads use made-up street signs such as "Avenue of I Want My Mommy" and "Tight Buns Boulevard."
--James Zolta