QUESTION OF THE WEEK | Adweek QUESTION OF THE WEEK | Adweek
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QUESTION OF THE WEEK

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Which Modern Amenity Could You Not Do Without?





Conveniences have a habit of turning into necessities--which makes life pretty inconvenient when they go on the blink. But some are more essential than others. In a nationwide survey conducted for Adweek by Alden & Associates of Hermosa Beach, Calif., people were asked which they'd find it hardest to do without: cars, phones, television or computers. More than three-quarters of respondents accorded that status to cars, with telephones, computers and television (in that order) lagging well behind. Respondents in the Central and Southern regions were especially likely to find cars essential. Television polled most strongly in the Mid-Atlantic states, while computers were most indispensable to respondents in the Pacific states.





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