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Ameristar Casinos Deals a Full House to Syndicate’s Dallas Team
DALLAS–Pyro Brand Development has won the advertising account of hotel and gaming chain Ameristar Casinos.
The business is estimated at more than $10 million.
Las Vegas-based Ameristar tapped Pyro in Dallas following an extensive nationwide search. Other contenders were not disclosed.
Previously, the agency of record was Goldberg Moser O’Neill in San Francisco. GMO parted ways with the client over financial issues, according to the agency.
Pyro principal John Beitter said his agency was initially asked to prepare an advertising pitch for one of Ameristar’s properties, The Reserve, in Las Vegas.
“We were surprised to have been awarded all the marketing communications for all their properties,” Beitter said.
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