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Marketing Mission: Jump-Start the Brand
ATLANTA–Purolator has named The Buntin Group agency of record for its $3 million account.
“We have a competitor [Framm] who outspends us, and we need something very strong to get noticed,” said Marlen Silverii, senior vice
president of sales and marketing for Arvin Replacement Products Group, Purolator’s Brentwood, Tenn.-based parent. “[Buntin] brought us four campaigns [and] three struck us as usable, which is unusual. One stood out as being very strong.”
Silverii said other finalists for the business were Ericson Marketing Communications in Nashville, Tenn.,
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