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Publicis' Starcom Gains Bally

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Bally Total Fitness has awarded its media buying and planning account to Publicis Groupe's Starcom, the client confirmed. Starcom outpaced Aegis Group's Carat in the final round of a review, sources said. Both shops pitched the fitness chain from their offices in Chicago. Starcom will handle general marketing work, while Starcom's Halogen division will work on direct response chores.