Ted Barton's Dallas staff at Publicis in Mid America is used to him being out of the office due to travel, but now they have to adjust to working with him long-distance. Barton, 50, has been named chief executive officer and chief creative officer of Publicis Dialog San Francisco, a role he adds to overseeing the creative department in Dallas. The company wants Barton to help the two offices work better together. He has moved his family to the San Francisco Bay Area, where he previously worked from 1983 to 1993 at Hal Riney & Partners, lastly as vp, senior art director. Barton supervises more than 170 people in the two offices and reports to Susan Gianinno, chairman and CEO of Publicis North America.
"There's a strong team in place," Barton said about leaving Dallas.
One of Barton's claims to fame is finding Jared Fogle for Subway in 1998. Barton began his career at Publicis as executive vice president, creative director of Publicis' Chicago; by 2001, he was named president, creative of Publicis in Mid America.
From 1995 to 1998, he was responsible for award-winning work for American Express (the Jerry Seinfeld campaign), Kodak and 7Up at Ogilvy & Mather, New York.
This is a homecoming for both Barton and his wife, who are California natives. After moving around the country, they settled in Texas, where they had been raising their two daughters. But when the opportunity to move back to San Francisco came up, Barton said, his wife listed the house and started packing. Soon they gathered the kids, the dog and two birds and were on their way back.
Barton said he is enthused to draw the two offices together, working on the holistic method for Publicis' clients.
"The beauty of this approach is that it leads directly to the right brand idea for clients, and then, because we have broken down the internal silos and barriers, we are able to access the best resources in the USA network. Our holistic approach is the ultimate liberation from the confines of the traditional 30-second TV spot."