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Continuing to target clients powering the e-commerce revolution, Allen & Gerritsen has added creative chores for Prospero Technologies, a company that helps firms attract, understand and retain Web users.
Allen & Gerritsen, Watertown, Mass., was chosen following a review. CGN Marketing & Creative Services and Pagano Schenck & Kay, both in Boston were also considered by the client. Carat Freeman, Newton, Mass., will oversee media buying. Spending is $4-6 million.
The client was formed through the January merger of Delphi Forums, Cambridge, Mass.,
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