Continuing to target clients powering the e-commerce revolution, Allen & Gerritsen has added creative chores for Prospero Technologies, a company that helps firms attract, understand and retain Web users.
Allen & Gerritsen, Watertown, Mass., was chosen following a review. CGN Marketing & Creative Services and Pagano Schenck & Kay, both in Boston were also considered by the client. Carat Freeman, Newton, Mass., will oversee media buying. Spending is $4-6 million.
The client was formed through the January merger of Delphi Forums, Cambridge, Mass., and Well Engaged, Sausalito, Calif.
Allen & Gerritsen will craft integrated campaigns designed to establish the Prospero name among senior decision makers at companies that can make use of Propero's offerings, said agency president Paul Allen.
Print ads introducing the company are set to break within the next few weeks in The Industry Standard and other business publications, said Robin Waldman, Prospero's vice president of marketing. Direct marketing and online executions will follow.
Allen has advocated that agencies of all sizes target not just dot.coms but companies driving the Internet to build a stable client base. The agency recently added ec cubed, Westborough, Mass., an e-business software specialist [Adweek, March 13]. K