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Four reality-TV-style spots for Miller Lite from the Schupp Co. feature “spokesmen” selected during a summer bar promotion.
The first of the 60-second commercials breaks Thursday during late-night television, a Miller Brewing Co. representative said.
The spots are tagged, “Grab a Miller Lite. Be on TV,” and show a man talking about why and how he enjoys Miller Lite, said Dena Self, a Schupp account supervisor. As he speaks, shots show the guy, winner of a promotion, out on the town with his friends in a limousine, at bars and at nightclubs.
The commercials are an outgrowth of a summer promotion called The Lens, for which Miller representatives traveled to 17 markets across the country holding auditions for beer drinkers to appear in spots.
Selected were Joe Swisher of Miami and James Dorsey of Boston, with the subsequent TV commercials being shot in their towns.
Schupp handled the promotion, and so it was called upon...
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