Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Life in reverse is the theme of TBWA/Chiat/Day’s two new spots for Prodigy Internet, which broke recently on cable TV.
Each spot opens with a punch line–the end of the scene that began just minutes before. One commercial (shown here) depicts a jubilant office party: guys and gals dancing on desks.
Suddenly, the action halts and rewinds to a computer screen in a 30-something guy’s office. An email on the screen explains the jubilation: “We won the account.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in