CHICAGO McDonald's Corp. has enlisted professional skateboarder Tony Hawk to promote its Mighty Kids Meal as part of the U.S. launch of the global "I'm lovin' it" campaign.
Hawk will appear in a television commercial breaking Oct. 3 from Leo Burnett in Chicago touting the Mighty Kids Meal, which is directed at older children and tweens. The spot positions Hawk as "The original Mighty Kid" and adapts the new "I'm lovin' it" jingle as a Nu Metal-style song.
The Oak Brook, Ill., company will also sponsor Hawk's Boom Boom HuckJam, a 29-city tour of skateboard, bmx and moto-x athletes performing choreographed routines. Hawk is probably the most recognized professional skateboarder in the world, thanks in large part to his namesake videogame franchise, Tony Hawk's Pro Skater.