Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO McDonald’s Corp. has enlisted professional skateboarder Tony Hawk to promote its Mighty Kids Meal as part of the U.S. launch of the global “I’m lovin’ it” campaign.
Hawk will appear in a television commercial breaking Oct. 3 from Leo Burnett in Chicago touting the Mighty Kids Meal, which is directed at older children and tweens. The spot positions Hawk as “The original Mighty Kid” and adapts the new “I’m lovin’ it” jingle as a Nu Metal-style song.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in