Pro Athletes Spread the 'Verb'

NEW YORK Saatchi & Saatchi’s new effort for the Centers for Disease Control and Prevention’s “Verb” campaign features children playing with professional athletes and carries the message that you don’t have to be good at a game to have fun playing it.

Three spots by the New York shop show children playing games with tennis player Venus Williams, San Jose Earthquakes soccer forward Landon Donovan and Philadelphia Eagles quarterback Donovan McNabb.

In the McNabb spot, breaking in the fall, McNabb plays football with kids who keep calling different plays, like the “lightning” and the “trashcan” that he doesn’t know.