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PrimeCo is considering four Chicago shops to handle its $15 million advertising account as it concentrates exclusively on Chicago and some downstate Illinois markets.
“We need an agency that’s right there in Chicago and understands [what’s going on in the city],” said Sondra Dillon, di rector of marketing for the Itasca, Ill.-based personal communications services providers.
The incumbent on the business is The Richards Group in Dallas.
Although it offers nationwide service, PrimeCo has been greatly reduced in size through acquisitions and consolidation in recent months.
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