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TruServ Corp. this week launches its first advertising covering its three retail hardware and home center chains.
Three 30-second TV spots are part of a yearlong, $15 million campaign introducing “Bargain of the Month,” a pricing promotion available at TruServ’s True Value, ServiStar and Coast to Coast operations.
The umbrella campaign follows a year of corporate deliberation over how best to integrate the chains, combined when Cotter & Co. here (parent of True Value) acquired East Butler, Pa.-based
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