Levinson/GFS Group breaks the first campaign for Screenvision Cinema Networks, the leading seller of movie theater screen ad space, this week.
Outdoor messages aimed at agency media buyers go up on phone kiosks and bus shelters near the top 50 ad shops in New York, Los Angeles, Chicago and San Francisco. Print ads will break in September business and trade publications.
One of the two ads shows a grainy photograph of ticket buyers queued up at the box office. It uses the headline, "When was the last time 42 million people stood on line for your commercial?"
Another ad (shown here) from the New York shop shows a container of spilling popcorn and the headline, "Our clutter." The ads are tagged: "It's more than TV. It's the movies."
Screenvision will spend about $500,000 on the effort.