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Atkins Nutritionals, known for its controversial low-carbohydrate diet programs, is touting the low-sugar content of its new ready-to-drink shakes for the first time with a print campaign from Powers/Sive.
“Atkins shake, what smart bodies crave” is the tag, and the campaign will break in February in nine natural food publications, such as GNC magazine. A separate ad with the same theme targets more main-stream health publications, with executions slated for the March issues of Self, Shape, and Modern Maturity, said Trisha Emish, the Cincinnati agency’s senior account executive.
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