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Porter Novelli Partners With Indian Firms

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BOSTON Omnicom's Porter Novelli has entered into alliances with a pair of Indian public relations agencies: The PRactice and PR Pundit.

"In today's global business environment, it is imperative for public relations firms to upgrade skills and imbibe international best practices," said Nandita Lakshmanan, founder and CEO of The PRactice, a technology-focused agency in Bangalore, India. "We feel this association with Porter Novelli will strengthen our quest for excellence and international exposure."

The two Indian companies will work with Porter Novelli's technology, consumer, corporate and healthcare practices.

"We are please to welcome The PRactice and PR Pundit into the Porter Novelli family," said Helen Ostrowski, global CEO of Porter Novelli. "The undisputed reputation for quality and excellence in service enjoyed by both these companies will be a real asset for our global and regional clients who have public relations needs in India."