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Two Pontiac spots chosen to air on television and cable networks nationwide were shot by Leo Ticheli, a self-schooled cinematographer with a growing list of national and regional clients.
The Grand Am and Grand Prix TV commercials, created by the D’Arcy-Martin Group in Birmingham, Ala., were originally scheduled to run in Southeastern and West Coast markets.
“But brand managers for the models were so impressed, they asked if Ticheli could re-edit a version for national network buys,” said agency president David Martin
D’Arcy-Martin is a partnership between automotive retail specialist Martin Advertising and Pontiac lead agency D’Arcy Masius Benton & Bowles in Troy, Mich.
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