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DETROIT In the wake of its wildly successful promotional giveaway on Oprah last September, General Motors’ Pontiac division will give away more than $1 million worth of Montana SV6 sport vans starting Feb. 1 on the Live With Regis and Kelly show.
The groundwork for “Live’s Pontiac Extreme Van-a-Day Giveaway” promotion will begin on Monday, when the show’s hosts, Regis Philbin and Kelly Ripa, “will portray an extreme couple who interact with the SV6,” said Mary Kubitskey, Pontiac’s advertising manager.
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