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6 Minneapolis Agencies Survive First Cut
By Aaron Baar
CHICAGO–Polaris Industries this week will hear from six Minneapolis agencies interested in steering its estimated $5 million snowmobile and watercraft advertising account, sources said.
Those believed to be participating are incumbent Carmichael Lynch, Clarity Coverdale Fury, Colle & McVoy, Kerker Marketing Communications, Martin/Williams and Peterson Milla Hooks. Each will meet with the Plymouth, Minn.-based company later this week before another cut is made, sources said.
Company officials declined comment.
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