Interactive ad shop PointRoll in Fort Washington, Pa., has added three senior sales people. Jeff Lyons has come aboard as vice president of sales, after 15 years of sales management experience with companies including Ceridian Corporation and PowerPay.com. William Condon joins the agency as a sales manager, after having done business with the company on behalf of British Airways for I-traffic in London. Most recently, Condon was account manager for NetCreations in New York, where he headed the pharmaceutical marketing division. Condon will manage mid-Atlantic and Southern sales. Sales manager Dan Shapiro will handle mid-Atlantic and Northern sales for PointRoll. Shapiro arrives from Marketing 180 in Yardley, Pa.