Nocona Boot Co. of Fort Worth, Texas, named Point Communications here its new agency of record after a review involving Dallas and Fort Worth shops.
The 72-year-old premium cowboy boots manufacturer has assigned a comprehensive 1997-98 campaign to Point Communications, including print advertisements, direct mail, point-of-sale materials and radio commercials.
Billings were undisclosed.
Nocona met with 'many Metroplex agencies' about the business before choosing Point Communications, according to the client's director of advertising, Armando Romero.
'Nocona has offered the agency a tremendous opportunity,' said Point Communications president David Kniffen...... --Glen Fest
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