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Plus Smith Communications has hired former Arnold creative director Bruce Gifford.
Gifford, 38, joins Arnold alum Matt Smith, who left the McLean, Va., agency last May, as partner and creative director.
Gifford had been serving as de facto executive creative director with Fred Burgos, who remains at the Havas-owned shop under its new chief creative officer, Woody Kay.
Arnold’s purchase last month of Panoramic Communications’ Earle Palmer Brown office in Bethesda, Md., left the agency with a surplus of creative directors, according to Gifford.
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