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A speculative creative pitch nearly a decade ago has paid off for Lee Kovel, chief creative officer of Kovel Kresser & Partners.
The agency has won the lead role on Chicago-based Playboy Enterprises’ estimated $10 million account. Its first assignment is to launch Playboy’s first corporate branding campaign in over a decade, with about $3 million in ad support.
KKP was invited to pitch by Cindy Rakowitz, Playboy’s vice president of promotions, who recalled a pitch that Kovel made seven years ago.
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