Play Strip Poker With Pink Models | Adweek Play Strip Poker With Pink Models | Adweek
Advertisement

Play Strip Poker With Pink Models

Advertisement

ATLANTA Crispin Porter + Bogusky's latest effort for the Victoria's Secret Pink brand is a Web site that allows people to see the apparel by playing strip poker with the models.

The site, www.pinkpantypoker.com, engages the visitor in a game of five-card draw with three women and two men. The loser of each hand has to remove a piece of clothing, a process that is provocatively presented in a separate window. If the visitor loses a hand, he or she sees a hand extend onto the screen and drop a piece of clothing.

There is no total nudity. The game ends for any player who is reduced to his or her last layer of underwear.

CP+B referred questions about the site to Victoria's Secret. Limited Brands, the parent company of Victoria's Secret, provided only the following written statement attributed to spokesman Anthony Hebron: "This is a test to showcase our fashion. We are evaluating the results."

The Web site, which launched at the end of June, is designed for women between the ages of 18 and 24, the demographic the company believes is most likely to buy the lower priced line of clothing.

CP+B won the Pink account last summer. The MDC Partner's Miami shop has produced some banner ads for the brand during the past year, but the poker game is its first online initiative for Pink. The shop has created other first-person games for clients Burger King and Method soap.