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DALLAS In preparing for its biggest Sunday of the year, Pizza Hut developed a new product, hired the Muppets and bought nine TV spots leading up to the Super Bowl, the company said.
Instead of fighting for time during the game, Pizza Hut had its media planner, Mediaedge:cia, target the pre-game hours of 1 p.m. to 6:30 p.m., said Pizza Hut representative Patty Sullivan.
“We know that’s when people are still making up their minds about what to serve during the Super Bowl,” Sullivan said.
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