PiNGPoNG.com isn't shy about moving at Internet speed.
The Fountain Valley, Calif., startup, which promises to make Web surfing more efficient, has dumped FCB Worldwide, its ad agency of six weeks, and handed its estimated $30 million account to Doner, initially the runner-up in its review.
For the record, PiNGPoNG and FCB, Costa Mesa, Calif., are both attributing their sudden split to creative and strategic differences.
Sources familiar with the situation, however, said client CEO and president Gary McDonald wanted Doner, Newport Beach, Calif., from the start, and only agreed to hire FCB because he was outvoted by his selection committee.
Chemistry problems quickly developed between McDonald and the FCB account team, said sources.
"As a dot.com, there is too much at stake," McDonald said. "[In choosing Doner], we went with thinking that is more in line with my own and the company's and addresses the problem better strategically.
"The people [at FCB] are fine. It just came down to philosophy," he added.
For its part, Doner is welcoming the account with open arms.
Agency chairman and CEO Alan Kalter said with PiNGPoNG, IntelliFutures and another account win to be announced this week, the Newport Beach office will have landed $75 million in dot.com business in the last six months.
"It's a signal that we are serious about growing the operation beyond the single biggest account in the agency, Mazda. ... This is proof we can do it," Kalter said from the agency's home office in Southfield, Mich. K