Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Red Hat has hired Pile and Co. to oversee its agency search to replace BaylessCronin.
A spokesperson at the Durham, N.C. developer of Linux operating systems and software confirmed that the company enlisted the Boston search firm to help it replace the Atlanta agency, which resigned the account a few weeks ago.
The spokesperson declined to put a figure on the account, which was originally estimated at $20 million but so far significantly less has been spent.
“We’re looking for a successful, sophisticated agency that understands the unique [branding opportunities] of Red Hat,” the spokesperson said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in