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DirecTV Selling Variety in Its NFL Package
LOS ANGELES–Satellite TV provider DirecTV taps the star power of National Football League greats John Elway, Brett Favre, Troy Aikman and Jerry Rice in a new TV spot for its NFL Sunday Ticket subscription package. The ad, part of a $10-15 million TV and print campaign from Campbell-Ewald Advertising’s Los Angeles office, paints the service as the premier choice for football aficionados.
Compared to the ads in last year’s more conventional campaign, which employed mostly NFL footage, this new spot uses comedy to highlight the service’s wide variety of NFL offerings.
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