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Cigarette Maker May Air Burnett Spots To Battle Underage Smoking
CHICAGO–Philip Morris may return to TV advertising with public service-style spots aimed at halting underage smoking.
Ellen Merlo, senior vice president for communications at the New York-based company, confirmed that lead agency Leo Burnett in Chicago is in the process of producing such spots, but said no firm decision has been made on whether it will use them to address the issue.
“We are doing a lot of research and study on youth smoking prevention to identify the right message and the right programs” to address the problem, Merlo said.
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