PG&E Takes New Tack

SAN FRANCISCO-McCann-Erickson here is unveiling its first image campaign in more than five years for longtime client Pacific Gas & Electric Co., with two new TV spots and several print ads appearing throughout Northern California. Instead of a tagline, the campaign is using images and stories of PG&E customers and employees.
Spending for the campaign is undisclosed. However, McCann executive vice president and creative director Dave Tutin said the client is “spending a significant amount of money, which we expect to increase if PG&E is pleased with the results of the initial advertising.”