PGC To Re-Brand RTO

Under the direction of newly appointed president Tony Dammicci, PGC Advertising here has won the $15 million advertising account of rent-to-own chain RTO of Mesquite, Texas.
The RTO assignment will include TV and print ads as well as point-of-sale, database marketing and direct mail duties.
“[PGC] came up with the best strategic approach to creating the positioning,” said Andrƒ Job, vice president of marketing for RTO. Job wants the repositioning campaign by March 1, with a tactical campaign slated for January to “carry us over.”