Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK What constitutes “the good life” for your pets?
According to new spots from TBWA\Chiat\Day in Playa del Rey, Calif., introducing a dog and cat food called Goodlife, chasing bubbles and jumping into pools as Frank Sinatra croons will do just fine.
Mars Pet Care, which also markets Pedigree, Sheeba and Whiskas, introduced the premium Goodlife brand at the beginning of the year, and commercials promoting the product will remain on air through November. Print and interactive work are also in the mix.
“What
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in