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LOS ANGELES Publicis Groupe’s Chemistri has promoted Will Perry to lead creative on Cadillac for the North American and European markets, according to the agency.
Perry, 45, has been at the Troy, Mich., agency since 1998, most recently as senior vice president and executive creative director. He will report to executive creative director Tor Myhren, who oversees Cadillac and Pontiac from Publicis Groupe’s Leo Burnett in Chicago.
“He’s an art director by trade, with a terrific design sense and lots of luxury experience,” said Myhren about Perry.
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