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Kerker looks to give Johnsonville’s Perri Italian Sausage a dose of authenticity with its first campaign for the brand.
The television effort, which breaks this week in the Northeast, juxtaposes an operatic soundtrack with lingering cooking shots and the tagline, “True Italian taste.”
“We thought about a lot of things that said Italian. The life, the emotion and the passion of opera seemed right,” said Chris Pres-ton, the Minneapolis shop’s creative director. The agency also consciously tried to stay away from “the food ballet” of quick cuts to give it a more authentic feel, Preston said.
One spot shows the sausage being cooked in a cast-iron skillet among bell peppers and onions as the opera music plays.
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