Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Print Ads in Booth Papers Tout mlive.com
DETROIT–Perich + Partners is breaking a campaign for Michigan Live, a dot-com that puts out information on state events and news.
The $1-2 million print campaign breaks state-wide this week, said Craig Dunaway, director of new business at the Ann Arbor, Mich., agency. While now confined to about a dozen print ads, TV executions are being considered, he said. The agency is also working on bus wraps, which will also be featured statewide, he said.
Michigan Live’s Web site, www.mlive.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in