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PepsiCo took legal action to stop a scheduled meeting between creative and account executives from Foote, Cone & Belding and Coca-Cola on Friday, arguing the agency remains entrusted with trade secrets of Pepsi’s Aquafina water.
Cook County Circuit Judge Richard Siebel on Friday signed the restraining order sought by Pepsi, ruling that until a hearing is held on Nov. 2, FCB employees who worked on Pepsi’s Aquafina brand can not have any “contact or communication” with any “employees, representatives or agents of the Coca Cola company relating to Dasani water or the water category.”
In its filing, PepsiCo said it has learned that “FCB has taken concrete steps to commence work” on Dasani, and the agency “threaten[s] to misappropriate PepsiCo’s trade secrets and confidential information.”
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