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NEW YORK Pepsi Entertainment has partnered with BermanBraun to create original online content.
“We are taking a lot of different approaches,” said Gail Berman, co-founder of BermanBraun, declining to elaborate on the type of content that will be generated.
Berman did say her company would provide opportunities that are not within the traditional advertising realm. “We’re not creating ads for Pepsi. This is about programming and creating content that can be branded by Pepsi,” she said.
Pepsi Entertainment launched earlier this year, aiming to integrate its brands into pop culture.
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