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NEW YORK While shrinking soda sales may be making PepsiCo sad, the No. 2 cola company certainly isn’t letting its new advertising show it.
Pepsi’s “More happy” campaign broke earlier this week on Fox. Replacing “Pepsi. It’s the cola,” which broke in 2003, the new ads “capture what it feels like to drink Pepsi,” said company representative Dave DeCecco. “It means different things to different people, but it’s always positive.
In the first ad, “Pinball,” created by longtime agency BBDO, New York, a man is taken for a wild ride atop the iconic red, white and blue “Pepsi globe.”
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