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Forget sight, sound and motion. A new campaign from Pepsi takes aim at sight, sound and scent.
Called “The new sound of cola,” the multi-channel effort, led by Omnicom’s OMD for three-month-old Diet Pepsi Jazz, includes an insert in the Oct. 16 issue of People that aims to surround readers with the soda’s color, smell and “sound.”
Opening the four-page insert activates a sound chip playing jazz music from a TV spot for the soda, and a scratch-and-smell strip produces a whiff of its black cherry and French vanilla flavors.
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