'Penthouse' Likes It 'On Top'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK How many takes does it take for two Penthouse models to perfect a catfight?

Two, actually, in the case of a February shoot for a new Web site in which 2007 Pet of the Year Heather Vandeven and runner-up Krista Ayne squared off in a mock altercation. The site, mypleasurepet.com, launched today.

“Remember, Krista—you’re walking in to confront Heather,” said Fritz Westenberger, co-president and cd at ad shop Sugartown Creative, during the recent filming of the clip here at Brooklyn Studios.

Ayne





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in